MIDNIGHT IN PARIS
BY VAN CLEEF & ARPELS
THE NEW ADVENTURE
ART DIRECTION / EDITORIAL BY: TANGUY JESTIN
FRAGRANCE LAUNCH PRESS EDITORIAL
This Van Cleef fragrance is oriented towards a young target. While taking on the symbolic inspirations of the brand, novelties, nature, mysticism and travel, "the new adventure" offers a younger answer to describe the "Midnight in Paris" fragrances and a more modern view of the house Van Cleef & Arpels.
This story is not just a dream walk in the streets of Paris. It is also a true quest for oneself, a mystical and philosophical introspection. This fragrance is the potion, the magic fluid, the key to the new world.
Using Midnight Paris is going on an adventure, the time of an evening, From meetings through the city of light …